Effectively track, report, analyse and optimise your entire search marketing activity in one interface TradeDoubler’s td Searchware 4.
Built on the robust foundation of BidBuddy®, the world’s first search management technology, td Searchware 4 is a sophisticated online marketing platform with advanced editorial, reporting and automated strategy capability.
With creative and analytical expertise being the differentiators that will keep you ahead of the game, it is vital you employ technology that frees you to focus on the strategic and analytical aspects of your campaigns. td Searchware 4 enables you to be the expert you are.
Benefits of td Searchware 4
- In-depth customer journey analysis
Unique customer journey analysis technology allows different search paths to be tracked and weighted, giving detailed insight into customer behaviour, thereby resulting in the more appropriate distribution of campaign costs. - Easily target multiple advanced objectives
Strategy Groups functionality allows you to optimise priority keywords by applying targeted approaches to collections of keywords from any number of ad groups across multiple campaigns within an account, regardless of where they sit in your best practice engine-side account structure. - Efficiency through automation
td Searchware 4 runs 24/7, constantly monitoring all your campaigns and updating bids so that you can spend time where it really counts – on the strategic and creative aspects of campaign management that drive the highest ROI for your advertisers. - Instant access to key information
View vital account statistics immediately after login with the option for quick drill-down to more detailed data – respond to market issues as and when they happen. - Real-time tracking and reporting
td Searchware 4 has a sophisticated reporting suite that provides real-time information key to important optimisation decisions. - Sophisticated keyword research functionality
Advanced keyword research provides keyword generation across multiple engines and gives the option of returning keywords with categories, negatives and landing page URLs assigned at seed word level. - One interface for all campaigns across all major engines
One simple interface controls the strategy, optimisation and reporting of all your advertisers. Compare, contrast and manage even the largest and most complex campaigns effortlessly across all major engines, enabling the efficient and effective servicing of large-spend advertisers. - Globally accessible
With multiple individual logins to td Searchware 4 you and your team can access the system from anywhere in the world, in English, French, German, Spanish, Italian, Swedish, Danish, Japanese and Korean. - Private labelling
td Searchware 4 has a private label system allowing you to brand the interface with your company logo, messaging and mask URL.
Integrated telephone tracking
td Searchware 4 can be purchased with the addition of a telephone tracking system, Diallog®, which enables users to track the outcome of phone sales initiated by a paid search campaign. Particularly valuable for campaigns involving high-value goods or services where consumers may be wary of completing their purchase online, the value of the phone sale is automatically fed – in real time – back into the td Searchware 4 platform. This provides more complete ROI information and enables you to proportion spend on keywords that may be converting offline more accurately.
