December Publisher Newsletter: 2012 in Review

Dear Publisher,

I'm Marie Dalton, Project Manager at Tradedoubler. I am introducing this last publisher newsletter of the year to take a look back at the year that's been. The newsletter then goes on to showcase the top January sales offers you need to kick-start a successful 2013...

So far this year we've seen

712 million clicks, 22 million sales, 3,049,740,299 impressions and this doesn't even take in to account the sales that are currently being driven as we speak and we close in on the Christmas delivery dates! We have also seen a 53% increase in the number of sales and 110% increase in the number of impressions.

Responsive & Collaborative

It has been a year of change and transformation for us, 2012 was the year the UK team had a massive shift in focus. We listened to the feedback of years past and worked hard this year to become your Choice of Network. We've gone back to basics to ensure we are listening and being responsive with our clients and partners. We've continued to build the Publisher development team and have restructured our client services teams to ensure that both our publishers and advertisers are being given the attention and focus they deserve.

In March, we launched the Zoo Project our in-house incubator which now houses 10 start-up businesses. Since launching the project we've had some incredible successes. It's exciting, we get a real kick of watching them grow and celebrating their victories and wins. Many of you have collaborated with us on the project be it through an advertising partnership or as one of our industry 'dragons'. It is this type of collaboration that we wanted for the Zoo. We'd like to thank those who have contributed towards this and would encourage anyone else who'd like to find out more about the residents or the Zoo to contact me on

Innovative & Insightful

Our next step after taking the lead in terms of supporting innovation in the industry was to offer insight into the trends that are shaping the performance marketing space. We are all aware at the speed at which these consumer behaviours can impact our businesses. Mobile has been the buzz word for the past couple of years but 2012 was the year the UK reached the 50% smartphone penetration threshold. It is REAL now, people are purchasing and consuming on their smartphones more than ever before. Research we conducted revealed that 53% of smartphone users have bought something on their handsets other than an app and 27% buy every month. Throughout the course of the year, we then delved further into the research by releasing two white papers titled How to use Mobile to your advantage and Mobile Devices & Behaviours

In September we held our Connect 2012: Adapt & Thrive Where Next for Performance Marketing.

This invite only day brought together key clients and partners to hear from industry experts providing thought provoking insight, exploring the trends that are really shaping the future of the industry. We heard from keynotes speakers giving their thoughts on the Millennials - the generation who has never been, without, a mobile phone, the internet or technology. They are a savvy consumer group and as marketers we need to be aware of how quickly this next generation will shape the trends and consumer behaviours of the future. This became even more evident we then presented our mobile research and had a stimulating panel discussion which clearly displayed that M-Commerce is here to stay. We also looked at what's next for publisher traffic, the evolving affiliate model and considerations when expanding from a local to a global marketplace.

2012 was also the year we launched a range of new products including ADT, our App Download Tracking, enabling advertisers to monitor their installed-app base; this type of tracking is the first of its' kind from any UK affiliate network.

A Snapshot of 2012

  • In March we launched our Start-up incubator The Zoo Project supporting innovation & start-ups in the online marketing industry.

  • Celebrated a big win for the UK team by scoring a hat trick at the Performance Marketing Awards. The A4U community voted to award the team Publiser's Choice of Network, Best Publisher Support and Best Managed Affiliate Programme.

  • Held various events & affiliate days including our IAB Mobile event, our first official Fashion & Beauty event and the Travel Insights day

  • Were Shortlisted for two NMA awards for Best Use of Affiliate Marketing for our work with Jessops & The Body Shop

  • Launched ADT our App download tracking technology enabling advertisers to monitor their installed-app base with clear attribution of downloads to activity across our network. A first for any UK affiliate network

  • Attended European Barcelona expo as Gold sponsor where we launched Tradedoubler Mobile Commerce Research and presented : 'Making Money on the move: the evolution of m-commerce' The presentation explored the challenges and opportunities that mobile represents for the affiliate marketing model. The research also included the follow up white papers that can be downloaded here

  • Held our event Connect 2012, bringing together over 280 invite only guests to explore the trends shaping the future of the performance marketing industry. Click here for more information

  • Attended the A4U Expo in London as silver sponsor offering insight with affiliate surgery sessions

  • Last month we were awarded the Effective Mobile Marketing Award for Most Effective Mobile Affiliate Solution for our work with The Body Shop. Click here for more information.

  • As you can see it's been an incredibly busy year for us here at TD Towers!

    Our plans for 2013 are to continue to be innovative and insightful, we look forward to bringing new products to market and opening up our technology platform to new partners. Alongside this, we will continue to bring you insights from the different verticals and ensure that we are listening and being responsive to our clients, publishers, agencies and partners.

    We'd like to take this opportunity to wish you, all your family and friends a peaceful and relaxing Christmas break.

    Take Care, Merry Christmas and bring on 2013!

    From all of us here at Tradedoubler UK

Top January Sales Advertiser Offers

Disneyland Paris

2 Days/2 Nights Free, starting Boxing Day!
4 Nights/ 5 Days for the price of a 2 Nights / 3 Days package, applicable to all DLP Hotels (One Disney hotel per arrival date. Length of requirements apply) This offer is live from 26th December and valid for arrival dates between 6th January - 22nd March. Book by 31st January!


The Arnova GBook at half price: 69.99 instead of 139.99
The ARNOVA GBOOK combines the best of a tablet with the best of an eReader. Fully compatible with the common e-book formats


January Sale - UP TO 50% OFF (on selected accommodation)
Our January Sale will run from 9th-31st January 2013, and with NO BOOKING FEES! You're sure to get a great deal. With over 20.000 youth hostels and cheap hotels in 3,500 destinations worldwide we can provide a great selection of cheap accommodation to fit any budget and expectations.


MenLook sale with up to 50% off starts Boxing Day
MenLook sale with up to 50% off starts Boxing Day

Tesco Wines

Fantastic special offers with Tesco Wine by the case!
Fantastic special offers with Tesco Wine by the case. Plus free delivery on orders over 50! Deeplink


Up to 50% selected Hotels!
Austrailia Whitsunday Long Island Resort 3* Hotel with up to 50% off, starts 17 December don't miss these great offers!

Best Western UK

Up to 50% off winter hotels stays from January to March 2013
50% off winterhotel stays from January to March 2013.

EA Origin

Discounts up to 50% and special prices for new releases and bestsellers: MoHW, NFS MW, The Sims3, BF3
Discounts up to 50% on video games from the 26th December until the 8th January

James Villas

Secure your villa with just 100pp deposit from James Villas
. Rather than pay the full deposit at time of booking, initially just pay 100 per person if you are booking more than 20 weeks prior to departure.


Taylors Eye Witness 3pc Non Stick Soft Grip Acrylic Knife Block set: RRP 40, Now 20.
Taylors Eye Witness 3pc Non Stick Soft Grip Acrylic Knife Block set: RRP 40, Now 20.


Save an extra 5% in the up to 60% off sale at Spartoo!
The January Sale kicks off on 26.12.12 offering up to 60% off top footwear & accessory brands! Use code SALES12 to save an extra 5% in the sale! (Valid on orders over 50 from 26.12 - 31.12).

Blue Tomato

Special Sales at Blue Tomato and free shipping!
On 3rd to 10th of January Blue Tomato offers up to -40% on the winter stuff of the season 12/13! Moreover, on 12th to 14th of January Blue Tomato offers fixed prices for snowboard jackets and pants!

Tesco Mobile

Tesco Mobile Sim Only deals!
Tesco Mobile Sim Only deals at 20 per month for 3000 minutes, 5000 texts, 3GB of data, 1 month contract. Email


Up to 75% Off At Zooplus!
Zooplus Pet Shop Christmas Clearance - starts on Thursday 27th December - Up to 75% Off!

January savings with the
Be Sensible. Save on average 43% with


Fogarty Anti-allergy All Seasons Duvets: From 30, Better than Half Price off RRP.
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Take 20% off your order, no minimum only at
Looking for the perfect gift? Purchase a case at and take 20% off your order, no minimum. Use code January20 valid until 31st Jan 2013.

DK Books

Up to 75% off in our January sale, plus free UK P&P
Whether you want to take up a new hobby, get out in the garden or become a MasterChef, we may have just what you're looking for in our January sale. Best buys include 75% off the Masterchef Kitchen Bible, Allotment Through The Year, Yoga and The Cook's Book of Ingredients. Plus 20% off DK books all year round with code VIPBonus (enter code at the checkout, until 31.12.2013, excludes eBooks)


Up To 70% Off - Furniture123 January Sale + Free Delivery on All Orders!
There's UP TO 70% OFF across the site in the Furniture123 January Sale! And with free delivery on every order, getting the new year off to a fresh start for your home really is as easy as 1,2,3.


Nuance EMEA Christmas Offer - 20% Discount until 31st Jan 2013
Nuance is proud to announce the 20% discount in all major EMEA Stores (UK, FR, DE, ES, IT and NL) on the latest products like Dragon Naturally Speaking 12, PDF Converter 8 and others.

Sixt Rent a Car (UK)

Book in advance and save up to 25% on your holiday and UK car hire from Sixt Rent a Car
book 25 days in advance and get up to 25% off, book 10 days in advance and get up to 10% off, Min rental period-3 days offer subject to location and availability

Park Plaza

Park Plaza Winter Saver - Offering Up To 40% Off
Park Plaza Winter Saver - offering up to 40% off! With hotels in major cities including London, Amsterdam and Berlin, Park Plaza offers you the perfect base as you take advantage of the 2013 January bargains.

Canvas Holidays

Book 14 nights - and enjoy another 7 FREE!
Pay for 14 nights and add up to seven free nights at the same site - or enjoy a multi-centre holiday. The offer is for base price accommodation so mobile home, lodge and site supplements are payable for the free nights. Your last night on site must be on/before 27 June 2013, or your first night must be on/after 30 August 2013.


Rebtel New Year Bonus - Deposit 7 get 14!
Get 100% bonus for your international calls. Use the voucher code NewYear2013 and call your loved ones to wish them Happy New Year! Valid from Dec. 26th 2012 until Jan. 15th 2013. Banners available.

Creative Labs

Huge Discounts on Wireless Audio Bundles - directly form manufacturer.
This January let your subscribers and website visitors save up to 60% on bundled offers. Wireless and wired speakers and headphones by Creative Labs: excellent sound quality - now at excellent prices. Deeplink


50 promotional commission for each FREE registration in January!
MoneyVista registration is free and only takes minutes to complete. Between 27th December 2012 and 31st January 2013, we will pay a generous 50 commission per free registration.

NH Hotels

NH hotels: more destinations, more hotels and more discounts.
If you want to become an Organizer, all you have to do is make a prepaid reservation at least 7 days in advance at any of our 400 hotels in 26 countries. You'll save up to 25%! Book your hotel now! Deeplink.

Argus Car Hire

JANUARY SALE - up to 20% OFF: Book by January 31st 2012 is offering you up to 20% off 2013 car hire!. Sale ends January 31 2012. BOOK NOW while availability lasts! *Discounts available on selected destinations and subject to availability.

Tour America

Christmas holiday bonanza at Tour America Direct!
Check out these hand picked special offers at unbelievably low prices to Orlando, New York and San Fransisco. Banish the winter blues with some U.S. sun.


10% off all Pirelli Winter tyres - Let us help you!
Customers can use the discount code: PIRW10 to get 10% off all Pirelli Winter Tyres from now until 31st January!


From 30 to 60% off on the Ski Hire + 10% extra discount with code SKIWEB12
Promote Skimium this winter! Your users will benefit from additional discount codes and you could earn 10% commissions on all bookings + 4 per quote !

Bet On Markets

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4% Commission, FREE Delivery on a wide range of items, FREE Ziland Holdall
Our January sale starts early! Get 4% commission, Free Delivery on selected sports clothing & equipment and if your order is over 100 ex VAT and Carriage you will receive a FREE holdall worth 20!

Victorian Plumbing

Victorian Plumbing - January Sales & 2% Commission Bonus For Top Affiliates
Your visitors can save up to 60% on selected items in Victorian Plumbing's January Sale! BONUS: Our Top 3 Jan earners will also receive an extra 2% commission for sales they drive during the month.

Financial Spreads

70 Trading Offer for New Investors
70 offer for new investors. FinancialSpreads offer CFDs and Spread Betting on UK and International Shares as well as Forex, Commodities and Bonds. Generous commission with 40-50 CPA and 2-4 CPL.


Registered users


New Programmes

Quidco - lead Generation Programme - Lead Generation Affiliate Programme is set to launch this week! With generous CPL of up to 1.50, PLUS, a simple and effective lead generation process, you, the publisher can start earning great commissions working with Quidco. To join the programme, contact immediately so you will be notified when the programme launches.

1.50 CPL

NH Hotels

NH hotels is one of the top 25 chains in the world and one of the main ones in Europe. NH hotels operates almost 400 hotels with around 60,000 rooms in 26 countries across Europe, America and Africa. Incorporating NH Hotels, Hesperia, nhow & NH Resorts. Apply to program ID: 228275

10% CPA

Ferragamo Timepieces

Salvatore Ferragamo presents its first e-platform dedicated entirely to Ferragamo Timepieces. The new-generation E-SHOP offers the complete range of exclusive Ferragamo Timepieces reflecting the fashion house's inherent style with its elegant graphics. These creations are in line with the brand's embedded values, combined with the unsurpassable Swiss watch-making tradition. The result is a truly stylish showcase of Ferragamo excellence. Apply to program ID: 228308

13% CPA


MoneyVista offers an online financial planning service for consumers. The service is easy to register for and is totally FREE. Customers interested in saving & investments, pensions & retirement planning, protection policies, budgeting tools and mortgages are the target customer for this service! Apply to program ID: 222775

30 CPL